Customers are taking over

If you have absolutely no idea about what Get Satisfaction is, now may be a very good time to start doing your research.

Get Satisfaction is a website dedicated to peer-to-peer customer service. It basically allows people to discuss products and help eachother out with issues.

The reason why it’s getting important for your company now, is that they’re releasing an API very soon. Without getting into technical details this means that very soon every single thing said about your product on Get Satisfaction may end up on a score of sites including the likes of MySpace and Facebook.

This is something you want to be ready for. So take one small free piece of advice: Get to know Get Satisfaction and join the conversation around your products. It’s the best single one thing you can do when it comes to customer support - and the customers are taking over anyway. Get used to it.

Vad NU! is a consultancy company owned by Mads Kristensen and specialized in helping clients take advantage of the business opportunities created by new media. Click to learn how I can help you and your company.