Google tells you to behave

We all know that a significant chunk of the traffic an individual website gets comes from Google. And now Jeremiah Owyang from Forrester Research suggests that the Google search results page is really your corporate homepage.

I like the idea. In fact I agree with Jeremiah. You should consider Google an important part of your digital frontier. And it may actually prove to be a real healthy exercise for you.

Why? Well, because Google brings to light all the things, you as a brand or a corporation - or even an individual - can’t control. Not even if you tried from now until eternity. The answer: Behave!

It really is that simple. If there is an underlying theme in this it is that it pays to behave towards your end users, customers, readers or whatever measure you use to think about the people out there, who buy and/or use your product or service. Because when you behave, people will notice. And they will start to tell their friends and everybody else about it. And Google will capture it all.

Hence, Google is a threat to all corporations who don’t behave. Companies who have crappy products. Companies who charge too much. Companies who has a lousy customer service track record. Etc. etc. And that is the real beauty of this.

It pays to behave - because Google will blow your cover.

Vad NU! is a consultancy company owned by Mads Kristensen and specialized in helping clients take advantage of the business opportunities created by new media. Click to learn how I can help you and your company.