Your journalist is a DJ

Jeff Jarvis notes the beauty of thinking of journalists as modern day DJ’s, who tries to find a tune for the crowd to dance to. As he states the notion is much livelier than comparing journalists to stiff ol’ curators. So in a lot of ways it makes a lot of sense.

I think there is one more perspective it makes sense from. The way I see it, one of the major barriers for many journalists to actually embrace new media and the opportunities herein is what it does to their self-image. I mean, who really wants to be curators anyway? But being a DJ? Now that’s an entirely different matter.

Vad NU! is a consultancy company owned by Mads Kristensen and specialized in helping clients take advantage of the business opportunities created by new media. Click to learn how I can help you and your company.