Using social tools to save your brand

Joshua Porter of Bokardo has an excellent point about social tools and what they can and cannot do for you as a company with products, a brand and customers.

While you - contrary to somes belief - can’t use social tools to create buzz and demand for your product, you can use social tools and social media to tap into the conversation and get wiser on what it is that you’re doing. Even if you’re experiencing problems, and you’re looking for ways to improve:

…even if your product sucks social media tools can help you, because they give you the choice to make your business better.

Wise words, indeed.