Step into the blue ocean

Six Pixels of Separation has a great post about the transition from physical products to digital and how companies are by and large very, very poor at managing that. In the post they make one particular point, which I think is spot on:

…most companies would rather hold on to what they know with everything they have than dip some toes into the blue ocean strategy that is partly the present, but mostly the future. Marketers can shape that future. As stewards of the brands, we get an exclusive glimpse into our consumers and what makes them buy and click. We need to be better at looking at our analytics and our trends to help shape not just our companies, but the industries they serve.

Marketing has never been more meaningful - if it can transform itself to this new, super critical role.

Vad NU! is a consultancy company owned by Mads Kristensen and specialized in helping clients take advantage of the business opportunities created by new media. Click to learn how I can help you and your company.