Gossip of the day

Freeway Media, perhaps the star of the Danish new media night sky claiming to cover 40% of Danish web traffic (mainly due to youth community Arto.dk with lots and lots of page impressions), is having a public dispute with one of its associate companies, Newz.dk. They are only a short inch away from trying to strangle each other, and a company divorce looks like a real possibility

Without judging the merits of this particular case, I still find it quite amusing. Freeway is often by other Danish media companies put on a piedestal for their sheer brillance and gifted way of handling new media and business execution. It will be interesting to see how this dispute - which might as well take place outside a bar late at night or very early in the morning - changes this perception if at all.

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