Creating your own market

Google has launched a small guide on best practices for search engine optimization. While some ask why Google would do such a thing, I think it’s clear: They are trying to create their own market. Or - in their case - extend it into new territories.

By launching a guy that’s targeted at helping small businesses get the best out of Google, the search giant is in effect at the end of the day driving up demand for their AdWords program even more. Because once you as a small company have gotten engaged with Google, the step towards spending money with them is a tiny, tiny one.

Clever thinking indeed.

Vad NU! is a consultancy company owned by Mads Kristensen and specialized in helping clients take advantage of the business opportunities created by new media. Click to learn how I can help you and your company.