A short note on the future of search

Search may be a 90 % done deal, but according to Google’s Marisssa Mayer, it’s the last 10 % that’s going to take 90 % of the effort. In other words: The hardest part is still to get solved.

This should be good news to anyone looking to build or just looking for an alternative to Google.

Yes, Google has a formidable offset to get the last 10 % done too, but there really should be no reason, why another player cannot step in and solve this last crucial part - and take the motherload of the advertising dollars in the proces.

Google can still end up being the racecar that has led the race from start but runs out of gas and gets taken over at the very finish line. So in that order let this be a note to spur those on, who still passionately believe they have what it takes to really make search great.

Vad NU! is a consultancy company owned by Mads Kristensen and specialized in helping clients take advantage of the business opportunities created by new media. Click to learn how I can help you and your company.