Digital Problem Solving & Inspiration courtesy of Mads Kristensen

The ressource question is an ever present for media companies in crisis. Because when advertisers jump ship, as they do, you’re pressured into making sure that you can cover the most bases with the ressources, you’ve got, and usually this means that you end up saving ressources and people on the things that could have given you an edge, while you spread everything you got too thin to cover everything like everybody else is doing.

Is it just me who thinks that (a) this method is stupid and (b) there has to be a better way? [Read more →]

This is the season to be jolly. And what better way to start out be having another wrap up of some of the more interesting posts from my feed reader? Thought so.

This time it’s about changing roles at media companies, Guy Kawasakis brillant Alltop blog aggregation site and the 4 C’s of community. [Read more →]

Time and time again I have to wonder, why business leaders think that being nice is rocket science? It’s like it’s not in the vocabulary of businesses anymore that in order to have a satisfied, loyal customer, you need to behave nicely to the individual.

Perhaps I’m saying it wrong then? Ok, then I’ll let someone else say it for me - again. This time it’s Chris Brogan, who really has an excellent and crystal clear point on his post about the importance of customer service:

Customer service isn’t a chore. It’s the new PR. Do it right, please.

Amen!

Right now there is once again a big discussion about Danish media companies and their attitude towards deep linking. It’s so damn frustrating that I want to scream.

When will these people learn that the basic promise of the web is to be able to link to stuff without fear of facing a legal firing squad? When will these people learn that openness beats closed anyday, and that their content - and with that their ads - will be more exposed to end users, when the same end users have unlimited ways of accessing same content through the use of links? And when will these reality defying companies realize that they are put in this world to be of service AND make money doing so - and not behaving like dinosaurs?

To make the matter completely ridiculous it now seems that some of the media companies are breaking rank and are starting to allow deep linking to their stuff in a more organized way. It’s a carnival.

Oh, please bury this discussion. Link, damn it, link!

New research by the IAB suggests that there is indeed a branding effect of online display advertising. This in itself is nothing new. Countless studies have showed that, but somehow the key message has been lost on a lot of industry people and advertisers.

Perhaps they are just looking for excuses not to value online display advertising and thus put pressure on price (a strategy a lot of web media are stupid enough to play along with). It’s certainly worth a thought. [Read more →]

The Next Web talks about a new way of guerilla marketing - “Reply All Advertising”. Meant as a provocation I’m sure, the basic idea is to take advantage of people, who send out mails with a lot of recipients in the TO line and just reply all with a basic marketing message.

The idea is stupid. It’s a perfect example of why two wrongs don’t make a right. Because even though someone screws up and send out mass email, where you can see everybody, who has got the same email, it doesn’t give you the right to take advantage of it. Plain and simple.

Let’s put this one in the Deadpool for Stupid Ideas.