Be your customer

Chris Brogan has a great post about putting yourself in the shoes of your customer. Instead of thinking what you want to deliver to the customer in terms of advertising, communication and so forth, think about what the customer really need. What would you need, if you were that customer? It’s that simple.

I think there’s a great point here. Too many businesses are focused on their own needs with the customer being some kind of middleman only useful for generating the revenue that makes the business wheels stay in motion. It has worked for decades, but I have the feeling that in terms of retaining competitive advantage, we’ll have to move away from that model.

In a time when recession looms, it takes something special to keep your customer happy and make her choose you over the competition. If you loose the customer, it will get harder - if not impossible - to win her back given the abundance of choice and your limited financial means dictated by the economic climate.

That’s why thinking like the customer - being like the customer - is going to be key. It’s the best insurance you can buy in order to make sure that you’ll not be facing the issue of the customer turning her back on you.

Vad NU! is a consultancy company owned by Mads Kristensen and specialized in helping clients take advantage of the business opportunities created by new media. Click to learn how I can help you and your company.