Video: Content marketing pitfalls

The new edition of the Vad NU! Video Column is now up and available on the site.

This time the topic is content marketing, ie. using content to market something to others. It may have a lot of promise, but it’s also quite dangerous ground, if you care at all about honeste, transparency and your reputation.

Vad NU! is a consultancy company owned by Mads Kristensen and specialized in helping clients take advantage of the business opportunities created by new media. Click to learn how I can help you and your company.