Category — Trend

Oprah is top of the iTunes charts for podcasts in the US due to an ongoing discussion series with writer Eckhart Tolle. But not only that. Oprah also conducts a 10 week video series using a Microsoft Silverlight player and Skype conversations. ReadWriteWeb has the story.

Why is this important? Because Oprah is hugely popular with millions of women worldwide, and in that capacity her use of these technological tools drives adoption in a much more efficient manner than any advertising campaign could ever do. [Read more →]

The theory of The Long Tail is coming under increased scrutiny as some people are starting to doubt whether the theory works or is only applicable to a few very succesful giant e-tailers like Amazon.

It’s an interesting debate, and several issues suggest that it has merit. Let’s try to examine three of the most important ones, as I see it. [Read more →]

What purpose does User Generated Content (UGC) serve after all? Is it really the case of a phenomenon that is rapidly turning into a fad? Will we see a resurgence of old school type of media businesses as it proves to be the only really viable type at the end of the day?

No one can blame people for starting to ask these sorts of questions. At least when it comes to media and entertainment. Because there are more and more signs that people by and large simply do not follow the leads of the UGC priesthood. [Read more →]

Anyone who has ever travelled on economy to the US knows that a ticket can indeed be to cheap. Because why save a couple of hundred dollars, if you nearly miss you flight due to slow check in, and the flight itself nearly kills you because of a generic lack of space for an ordinary built adult?

Enter InsideTrip. InsideTrip is what I would call a clever application in that it not only lets you make a decision as to which ticket to buy. It actually gives you the opportunity to make an INFORMED decision about your ticket purchase. [Read more →]

If you have absolutely no idea about what Get Satisfaction is, now may be a very good time to start doing your research.

Get Satisfaction is a website dedicated to peer-to-peer customer service. It basically allows people to discuss products and help eachother out with issues.

The reason why it’s getting important for your company now, is that they’re releasing an API very soon. [Read more →]

Alt for mange marketing-folk taler stadigvæk om branding som værende det ultimative. Men tænk engang over det. [Read more →]