Category — The Wrap Up

It’s Tuesday and it’s time for another wrap up of interesting posts. I realize it has been a while since last time, but that’s what happens when time starts flying.

This time around it’s about calculating cost-per-acquisition, Facebook and personal ads plus a sad sad story from real life social media. Enjoy! [Read more →]

It’s Monday after hard but also great weekend. And it’s time for another wrap-up.

This time it’s about what the truckloads of information on the web means to our understanding of data quality and what we actually should look for when surfing the web. It’s also about ad rates and about a fondness for old media, even though we often preach the opposite.

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It’s Monday and after a hectic weekend it’s time for another wrap up of things I have come across out there, and which I thought merited a comment.

This time it’s about the lesson every entrepreneur should take from Twitter not being the new Google, the real issue for todays companies and marketeers as such and some useful tips for reaching out to your community.

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Another week and it’s time for another wrap up. I’m still digesting my way through my feed reader, and overall I think it’s awsome so many thought provocing ideas and comments are out there. Even though there is a financial crisis, people are still overflowing with great thoughts. In summary: I think there is great hope for us at the end of this giant mess, we’ve created for ourselves.

This time around the wrap up focuses on social tools for classrooms, managing information overload the right way and on just using the tools and platforms out there instead of insisting on creating new ones all the time. [Read more →]

Another day, another wrap up. Things are still changing quickly, and there are so many things happening all at once that I really do feel a strong urge to comment on some of the more thought provocing or just plain funny posts.

Today there will be something on the ad market slowdown, the quality vs. quantity discussion on newspapers doing online video and finally a small piece of online video itself explaining how to come to grips with ROI on your marketing investment.

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Another week, another malstroem of posts in my RSS reader. I continue to be thunderstruck by the level of thinking and engagement going on everywhere. I find myself thinking what could happen to the current financial crisis, if similar involvement in finding sustainable solutions were involved.

This time the wrap up looks at the hopeless business case for online video, startups begging for buyouts and the biggest question of all: What’s next? Warning: It gets kind of grumpy. [Read more →]