Category Archives: Social

The catch 22 of Facebook

Facebook is apparently trying out ways to add a ‘follow’ feature to your social stream. Some hope it will enable you to follow other people than just your friends (fat chance of that happening, ed), others that it will make … Continue reading

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Podio: A fantastic example for others

Numerous times I have lamented the lack of great online start-ups in Denmark. And perhaps this is why I am really looking forward to attending this afternoons unveiling of Podio, a collaborative platform for work, who aims to be the … Continue reading

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Two kicks in the teeth

So not only is the Facebook movie the proud sponsor of MySpace’s movies section. Apple has also launched a scathing attack with its new Ping service. It has got to hurt at the once all and mighty social network.

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Missed opportunities to please

Numbers (usually) don’t lie, and seen in that context it’s quite interesting that the numbers show how very little companies use social media outlets such as Facebook and Twitter for customer service. Considering that we are operating in hard economic … Continue reading

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When noise becomes too much of a signal

Sarah Lacy has an interesting post on TechCrunch about social media fatigue. Couple of nuggets I wanted to comment on. First of all, I agree that it’s not the number of followers or retweets that make a success. It’s the … Continue reading

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Do it the right order

Businesses are in such a hurry to develop social media strategies, get on Facebook, Twitter et al. And for what, really? I suspect the answer is quite the opposite of the advantages of social media, we all love to throw … Continue reading

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