Category — Quick thought
Death of the cookie
Advertisers are starting to complain that Microsoft and Google are launching browsers, where you can surf the web in privacy without leaving any trace of your activity. They claim that it will hurt the targeting opportunities that the web has become so famous for providing.
I agree that the cookie is under threat. But is it really that big a deal? [Read more →]
September 11, 2008 No Comments
Do tribes need media?
I was reading Shel Israel’s post on online tribalism and the future of social media, when I started thinking, if - and if so how - tribes and media, as we have come to know them before the advent of new media is a match?
If it’s in our DNA to be tribal, what role does an entity play which consistently make it a virtue about beyond above and beyond the tribe? To know what’s right and claim the right to tell the rest of us?
September 11, 2008 2 Comments
A service agreement for advertising education
Students at Danish universities are always complaining about something. So it seems at least to many of us on the outside of those sacred university walls. And often we don’t understand them. As when the university tries to put pressure on the students to actually finish and graduate within a reasonable timeframe?
Claus Buhl brings forward an idea, which I would describe as a service level agreement for education: Let people graduate and then offer them extra courses as they progress in life. Now, could you do something similar for new media advertising? [Read more →]
September 10, 2008 No Comments
A good site is like a puzzle
I have been wondering quite a bit about how come that so many website - and news websites are especially bad at this - look so disinterested and alike. Like the persons, who created them, just couldn’t care less.
It seems like a lot of the times, there’s an overall plot missing. A big picture. And this made me think: A good site is a lot like a puzzle. [Read more →]
September 8, 2008 No Comments
Hope for citizen journalism
A lot of media companies have tried to experiment with citizen journalism. Very few have succeeded for a great variety of reasons that to me most look like basic misunderstandings and not setting mutual expectations right.
In Denmark, regional newspaper JydskeVestkysten set up a quite ambitious project. They got 2000 citizen journalists on board, and a new survey of those show promising results.
September 5, 2008 No Comments
What’s the value of an old portal?
Lycos Europe, one of the struggling remants of the first webrevolution, want out of their Danish operation, Jubii.dk. They have officially asked an investment back to broker a sale of the once biggest portal on the Danish market.
I don’t think there are any surprises in this move by Lycos. The only interesting thing is, what an old portal model like Jubii.dk is actually worth? [Read more →]
September 5, 2008 No Comments



