Category — Quick thought

YouTube is going to allow content creators to sell ads on their own content on the worlds largest video distribution platform.

Of course the owners of YouTube, Google, is going to take a cut of the action, but the move is none the less quite interesting. Also for media companies. [Read more →]

Are you a pioneer, a settler or a colonist when it comes to the web? Do you feel an urgent need to try out the latest service or piece of technology, or do you wait until you see a clear need in your everyday life for them? Jeremiah Owyang has a post on the subject.

It’s really a key question as it’s one of the factors driving development of web, mobile, content and services - you name it. Do you as a developer go for the early adopter (the ‘digitati’), or are you actually thinking about mass adoption while nailing the issue you’re looking to provide a solution for? [Read more →]

Andrew Chen has a good post asking what we - you and I - call the people, who come to our website? Do we call them users, customers or the audience? Because depending on what we call them, we are in different mindsets trying to serve their needs, make them happy and stick to our websites, content or services.

I find the question quite interesting. But I do think that three are two too many. To me there is only one group: The customer [Read more →]

If you want to be something for everyone, you risk being nothing to anyone. And that is precisely the issue I have with Carlsberg new online venture, Partofthegame.tv.

Partofthegame.tv wants to hammer home Carlsbergs involvering in football (soccer for you in the US) by being the place on the internet, where fans of this sport unite with each other. I just think the good and very talented people behind this project have forgot that there is very little that unite fans between various clubs. [Read more →]

A lot of discussion has circled around Kevin Kelly’s thoughts about true fans and how anyone with 1000 true fans can make a decent living out of whatever it is he or she may be doing.

It’s a very interesting discussion with a much deeper meaning than meets the eye. Because why stop at a somewhat small time artist and 1000 fans? Why not use this as the basis for rethinking distribution? [Read more →]

Chris Brogan shared an excellent thought the other day: In a time when Facebook and similar services can deliver targeting down to the very local audience, what are traditional mainstream media companies doing still insisting on people coming to their web properties?

Why not let the media chase the eyeballs where the eyeballs are instead of insisting on getting them into their own destination sites? To me the argument makes perfect sense. [Read more →]