Category — Quick thought

The Danish Broadcasting Corporation (DR) has set up a group on Facebook, where they invite users to join and provide input to the creative development of shows on radio, TV or web. So far only about 30 people have registered, but I don’t doubt many more will join when this get known.

It’s an exciting initiative especially considering that DR is quite often perceived to be almost impossible to reach and engage in a dialogue with. This shows that to be totally untrue. But there is still one thing about this that’s nagging me. [Read more →]

The Danish IAB, FDIM, will sometime during the autumn launch a new chart of the most popular newsletters in Denmark. The chart will report on how many active users the most popular newsletters have and thus create a sort of hitlist of ‘Opportunity to See’.

Personally I don’t get the point of this. I realize newsletters can be highly effective. Yet I find them very unsexy, and even though I’m subscribed to several of them I hardly ever open them. And this brings me to my point: [Read more →]

Young people don’t read newspapers, and circulation as such for mainstream newspapers - local, regional and national - is trapped in a downwards spine. Put on the line you could say that if nothing efficient is done you can plot the day when the last newspaper closes down.

Desperate times calls for desperate measures. But are the measures newspapers are taking in getting to understand their audience desperate enough? [Read more →]

BBC technology programme Click has found a way which allows developers of applications for the Facebook platform not only to steal data from people using the application but also from the friends of these people. In essence the application can get data such as name, birth day, employer etc. from the system and in the hands of the wrong people.

In one of the comments to the article, the very sane argument is made that you can only steal as much as the next person uploads. In other words if you keep your data to yourself, it won’t get stolen. [Read more →]

It’s borderline insane what’s going on at big media companies when they are more than reluctant to distribute content to 3rd party sites including social networking sites.

Of course I know that they are worried about advertising, but still it’s amazing how they fail to learn from the one player, who really got this right. [Read more →]

Last week a new report released by FDIM on the habits of the Danish internet users suggested that niche sites haven’t really picked up yet despite several media companies betting rather heavily on them.

I have been thinking about this ever since, and I’ve reached the conclusion that one of the reasons for the lack of niche successes may be the flawed nature of the general model behind them. [Read more →]