Yesterday we finally released Berlingske, our flagship newspaper of Berlingske Media, in a native iPad edition. It’s a huge step forward for us, because for the first time we’re unleashing the product known from 263 years of print tradition onto digital platforms for subscribers, old and new, to dive into and get their daily dose of what’s happening in the world.
I think the team behind the creation of the app has done an absolutely stellar job. The app is slick, beautifully designed with a great flow of the content and a keen eye for presenting different kinds of content in the ways that I think it should be presented. Furthermore we have enabled personalization in a way where you as a user personalize through eliminating and adding content tags, a very intuitive and non-cumbersome way of making it your product.
There are still some things we didn’t get down in the first edition. Content sharing is among those. Many are asking about it, and it is something we’re looking into for future updates. So be sure to check back on it.
The really interesting thing for me on a higher level though is the packaging itself, the omnibus product. Even though many have claimed that traditional model to be dead in a world of hyper-personalization, the app will give an indication of whether it still hold merit. That is the one thing, I will be keeping an extra keen eye on.
