Category — Analysis

You would have thought that the movie industry had watched the music industry self-implode and learned their lesson. Alas, nothing seems to indicate that. Far from it actually.

A new initiative driven by Sony Pictures bears stark evidence towards this. They are hoping to rally most of the industry around an Open Market to combat conflicting formats, secure rights management etc. All instead of doing the only real tenable thing: To embrace the market. [Read more →]

Google Ad Manager is moving out of beta. Now everybody with an AdSense account can manage their own ads, setup filters etc. etc. It’s all very flashy.

But is it really a great idea for Google to be entering this space? I think it depends on your perspective. [Read more →]

If there is one key issue that many media companies and other companies offering services and content on new media are struggling with it’s how to get out of the ‘free’ swamp? How to capitalize on what they’re doing (even if that may indeed be a ‘freemium’ model).

Kevin Kelly wrote a piece the other day on The Techium about why people pirate stuff. And I honestly think there are some great ideas in there that might help towards solving the challenge of ‘free’. [Read more →]

IKEA has decided to go down the community road and enable their customers to share videos and tips on interior decorating with each other. Some say it’s a bold move, but I don’t think so in itself. Plenty of major brands have tried something along the same lines - and quite a few have failed.

However, I do think the real interesting question is being asked by Kristine Lowe: Who’s going to use this? Friends or foes of IKEA? I think both will. And I think IKEA should be thrilled regardless. [Read more →]

A lot of companies and organizations have a real hard time understanding, why they should be paying any attention to social media. After all, social media is a fad reserved for tech savvy people with nothing better to spend their time on, right?

Wrong. And this is not about being cool with the cool kids. This is about preventing other people from taking virtual ownership of your brand, tampering with it and potentially destroy it in the proces. Now, is that something you would want to prevent from happening? [Read more →]

Valeria Maltoni of ConversationAgent asks whether you need trade media when launching new products any longer? After all, with all the social tools being out there, launching something yourself and creating quite a stur should be possible.

It definetaly is, if you go about it in the right way. But I still think there are at least three very good reasons, why trade media is relevant. [Read more →]