Category — Analysis

The usability guru Jakob Nielsen is roaming the web again with his annual report on web habbits. This time he makes an interesting point: The users are getting more and more ruthless online. More than ever they are only a click away from leaving your site - and perhaps leave for good.

I couldn’t agree more. But the important stuff is in thinking about the consequences this user behaviour could have for the way we produce and distribution on new media platforms.

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Time and time again I find myself spending a few minutes on the mobile version of Facebook checking the latest updates from my 200+ friends on the service. I actually think its fun, and I have to admit that it’s one of the services that have opened my eyes towards the mobile web.

As a consequence of that I have also turned more positive on the potential of social networking via mobile devices. But, frankly, not because of Facebook as such. [Read more →]

It’s interesting to observe how many of the big international blogs are increasingly going mainstream. What started out as a revolt against ol’school mainstream media seems to have turned into small media entities themselves eager to go big just as their one-time adversaries.

Maybe it’s time we sit down and have a discussion on the future of blogging and its role - if any specific can really be identified - in the world of media and content? Lets give it a shot. [Read more →]

Speculation is rife about what Microsoft is going to do to meet the growing challenge from online against its core desktop assets. Some suggest that Microsoft may be out to buy not only the search business from Yahoo! (which Yahoo! in effect declared bankrupt anyway) but also Facebook.

The tech news in itself is not the interesting part here. The interesting part is to examine what would happen with these assets, if they indeed came under the Microsoft umbrella, and how users would respond to it. [Read more →]

There is an ongoing discussion about the value of social media marketing. How do you go about it in the most efficient manor? What is the ROI, and how do you measure it? And does social media marketing really matter at all.

Some, like Nate Elliott of Jupiter Research, seem to believe that unless marketeers get their acts together, social media marketing will die. I agree with the part of getting their acts together, but I don’t think social media marketing as such will die. It’s just a matter of looking at what it fundamentally is all about. [Read more →]

It seems like the world has gone mad with data portability. The other day MySpace announced their Data Availability Programme, and before you could say ‘Yeah’, Facebook followed it up with their version called Facebook Connect and now Google has joined them with Google Friend Connect.

Marc Canter has an excellent point about this essentially being another try by the major players (which of course also includes Microsoft) to lock people in. They failed with the portals - now they try with the social graph. I agree. But what is more evident to me is that yet again media companies are left behind. [Read more →]