Mads Kristensen Unfiltered » Mads Kristensen

Team complete

Mads Kristensen — Tue, 07 Sep 2010 06:10:34 +0000

At work we have been looking for a new sales director for quite some time now. We have really wanted to get the best man for the job, and now we have got him.

This is going to be good. I’m really looking forward to it.

Looking for non-financial golden niches

Mads Kristensen — Tue, 07 Sep 2010 06:08:28 +0000

There is little doubt to my mind that the FT is doing exactly the right thing in spinning off highly targeted niche publications and base them on subscriptions from the people who need the taylormade information and data the most. I just wish that we could see the model succesfully applied to something other than financial info and news.

Want another chapter of that book?

Mads Kristensen — Tue, 07 Sep 2010 06:05:41 +0000

Made to order books have become pretty common and enables more writers than ever before to reach an audience (even if reality dictates that the fundamental dynamics about who and what gets read from the old world still to a very large extend applies to the new as well).

I wonder when we will have made to order chapters of books. It could provide a whole new meaning to the word ‘cliffhanger’, and it could be an interesting revenue stream for the best ones at utilizing the technique.

Crash course in capitalism

Mads Kristensen — Mon, 06 Sep 2010 05:00:03 +0000

In our ongoing quest to build viable businesses from online advertising, perhaps we should take some lessons from TV?

Face the fear – and play

Mads Kristensen — Sat, 04 Sep 2010 07:33:16 +0000

When spending as much time as I do thinking about and acting on all the exciting opportunities brought about by the online revolution, it can be hard to imagine that someone may approach the same things with a degree of fear. But that doesn’t mean it should be overlooked.