Mobile social networking to get big?

Time and time again I find myself spending a few minutes on the mobile version of Facebook checking the latest updates from my 200+ friends on the service. I actually think its fun, and I have to admit that it’s one of the services that have opened my eyes towards the mobile web.

As a consequence of that I have also turned more positive on the potential of social networking via mobile devices. But, frankly, not because of Facebook as such.

The reason why I have gone soft on this and actually think it could be quite useful is because of the potential of easy integration with your address book on your mobile device. If you’re anything like me, there’s a reasonable chance that the contacts in your mobile are the ones that really matter the most to you - all the acquaintances and more loose connections are left out. And this in itself is enough reason for the mobile device to be a powerful social networking tool.

Does this mean that mobile social networking advertising has a big future? I’m not so sure, because people tend to be more vary about advertising on their mobile devices, since these are both personal and practically the only place, where advertising has yet to invade their lives. And I think it’s important not to get confused by the success of mobile operators, who give away phones and minutes in exchance for advertising opt-ins. These offers, such as Blyk, are only attractive to a special group of people anyway.

In summary, mobile social networking is a great opportunity if approached in the right way. It can easily be completely screwed over, and chances are that it will. Let’s just hope that the potential doesn’t vaporize in the process.

Vad NU! is a consultancy company owned by Mads Kristensen and specialized in helping clients take advantage of the business opportunities created by new media. Click to learn how I can help you and your company.